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Aiwats Production
Say what you do, in one line.
The market problem
What do customers want that they’re not getting elsewhere?
Your solution
How will you meet this need?
Target market
Describe your typical customer – be it a person or a business. How many are there?
Competitors
Who else wants those customers? List some of your competitors’ strengths and weaknesses.
Sales and marketing
Where and how will sales happen? How will you get the word out about your business?
Milestones
What five big things need to happen before launch? Set deadlines.
Budgets
Estimate rough costs and income. Use thousands of dollars (1,000s). You can do it by years or halves, instead of quarters.